MARKETING PLANS: NOT JUST FOR FINDING CUSTOMERS Most businesses have an idea of how they are going to get more customers, whether through advertising, social media, email, or another medium. Hopefully you as a business owner are bringing in new leads and converting them to customers. However, one of the hottest topics in business right now is finding and keeping great employees. One of the best ways to find those rock stars is to have a clear marketing plan on how to bring the best to you. If you can show that your company is one that your ideal candidate is looking for, the applications will come rolling in. The best candidates right now have their pick of jobs – yours needs to stand out, just like the products and services you offer. Here are four ways to attract great people: YOUR PERFECT CANDIDATE Your team, including the person who is going to supervise the new employee, is your most effective tool in determining your perfect candidate. Meet as a team and talk about the personalit