3 MARKETING MISTAKES: ARE YOU GUILTY? Julie here! As the official Marketing Magician for ActionCOACH (no, really. It says it on my job description), I take on the marketing strategy decisions for our firm and for many others. A comprehensive marketing plan can be filled with a ton of great strategies in print advertising, digital advertising, social media execution, direct mail, brand management and more. But more often than not, the biggest mistakes that we see happening in marketing strategy are fundamental. It’s not a percentage of print to digital advertising budget. It’s not the quality of the TV Commercials that are being produced, although that is important. This week, we’re going to talk about these 3 marketing mistakes and go through some easy strategies to fix them. SPEAKING TO NO ONE Marketing is all about telling a compelling story, and it’s your job as the Business Owner to tell that story. Gurinder Chadha, Director of   Bend it Like Beckham   among many others sa...

REWRITING THE STORY YOU TELL YOURSELF The thing that might be getting in the way of your success might be YOU. Even the best of the best leaders at times spin a yarn about how they are not a good enough leader, provider, and owner. After all, especially in a small business, the owner and leadership team may wear many hats. It’s tough to tell yourself that you’re great at every single one of them. But that story running through your head can be the difference between a good leader and a great leader, a restless life and a contented one, or average growth and massive growth. After all, you’ve done it: you are the single best you in the entire world. The best you that has ever been created. Special, unique, and uniquely equipped to walk through your journey in life. Got a different story running through your head? Here’s some tips to clear the clutter: FACE YOUR FEAR We’ve all had a time or a place in our lives when we felt inferior. Like we couldn’t live up to the coolness of Bob, or the...