3 Marketing MIstakes: Are You Guilty?
3 MARKETING MISTAKES: ARE YOU GUILTY?
Julie here! As the official Marketing Magician for ActionCOACH (no, really. It says it on my job description), I take on the marketing strategy decisions for our firm and for many others. A comprehensive marketing plan can be filled with a ton of great strategies in print advertising, digital advertising, social media execution, direct mail, brand management and more. But more often than not, the biggest mistakes that we see happening in marketing strategy are fundamental. It’s not a percentage of print to digital advertising budget. It’s not the quality of the TV Commercials that are being produced, although that is important.
This week, we’re going to talk about these 3 marketing mistakes and go through some easy strategies to fix them.
SPEAKING TO NO ONE
Your story should speak to someone, not everyone.
NOT GETTING TO KNOW YOUR TARGET
MARKETING THE PROCESS
If you’re marketing the 75-step process that someone has to go through to get the end result that they’re looking for, forget it. You are interested in the nitty gritty processes of your business – and you and your team should be – but a potential customer may not be. Be sure that you’re speaking their language, without a ton of technical industry terms or acronyms (unless you’re sure your PC understands it).